SEO/SEM terminology contains many types. PPC is apart from that. PPC is abbreviation of Pay Par Click. There are so many ppc services provider on the web but the fundamental of all these ppc services provider is same. I take an example of google adsense. Before I explain I want to tell an incident.
One day I passed through a market. My observation habit had got me a very good line printed on the shop banner. The line is that “There is no charge to watch the product so please well comes.” This is the technique to attract the customers. This kind of techniques use by shop keepers and businessmen to attract customers and increase their sells. These kind of techniques use in normal market but what has done on the internet. The answer is simple It’s PPC.
If someone has website and want to advertise his web site so he has to put his websites link with some relevance text to other reputable websites. Take an example of google. He has to sign up in googleadwords, complete the formalities and agree with the terms and conditions. Choose his daily budget to pay for add. Then google provide your link to other web sites. When the complete formalities have over then google publish his detail on some web sites. When the visitors of websites (where his site detail has published) click on his link then some amount of money is deducted from his predefined account balance. This amount of money is predefined by him in deal with googleadword. Remember this amount of money only deducted when the click has done. This process will only continue till he has money in his googleAdword balance. It means this process will continue till he has enough balance.
The process which is mention above is called PPC.
Summary: If you are looking for extra traffic from some where, then you should go with PPC. It will definitely give you result but not in all the time and it is costly too.
I hope this post help you to understand the concept of PPC
